If you are a shopper with obese children consider that ”buying position” is the same for an advertiser whether it be a handbag or food manufacturer. It means that the advertiser pays money, goods or both to retain rights to space that is best seen by purchasers to showcase their goods.

Using the supermarket as an example, food manufacturers pay to secure shelf space or buying position. That’s where manufacturers showcase their most profitable, most heavily advertised foods, which are often the foods that are most processed and contain the lowest quality ingredients.

The upshot of this is that in-store marketing at the highly visible aisle end caps, checkout lanes and eye-level shelves provide endless promotion of the foods and beverages that promote diabetes, heart disease, other degenerative conditions and obese children.